Hyatt came calling for a whole new look. We delivered a brand strategy guide that spoke specifically to the brand’s unique market positioning.
Why This Matters: Today's hospitality world is full of competition with the advent of AirBNB. It’s imperative for brands to craft unique stories that enable them to fulfill a market niche.
What I Did: Brand Messaging (Promise, Cornerstones, Soundbites, Positioning, Tagline), Customer Recipes, Creative Ideation
