Working It...

Copy Director | Epiphany | February 2020 – Current

Lead the research and due diligence required to execute brand development work, including independent market/destination research, sourcing tourism reports and statistics, sourcing industry-specific reports, etc.

Prepare the agency team for in-market immersion/site tours and develop an in-market guide to ensure all project insights are gathered for subsequent brand development work.
Develop comprehensive brand positioning programs, including but not limited to Brand Messaging (new, repositioning, refinement), Customer Recipes and Brand Operationalization.
Execute copy across multiple client deliverables with multiple distinct brand voices, including but not limited to long-form, story-driven narratives, name development, tagline development, internal narratives (ethos statements, mission statements, talking points, sound bites, etc.), external marketing communications (print advertising, online advertising, collateral copy, website copy, etc.).

Oversaw a team to create, implement and measure designer marketing activations, including retail events, influencer partnerships and social-first video franchises.
Built and maintained external relationships, acting as the liaison between designers, brands, PR agencies and internal teams (styling, editorial, social, video, etc.).
Drove membership retention strategies via designer content franchises, exclusive events and personalization.
Conducted customer research and presented findings to the product, marketing and creative teams to inform data-driven features and optimizations.

Responsible for developing the brand voice and overseeing omnichannel messaging.
Drove the brand strategy and concept development for seasonal marketing campaigns.
Monitored content performance and mapped out testing plans and segmentation strategies.
Managed, mentored and professionally developed the copy team and freelance talent.
Led the messaging strategy for Rent the Runway’s first-ever television campaign, the Unlimited membership launch and the NYC flagship store opening.

Built the brand voice and drove the editorial strategy from the ground-up as one of the principal employees and the sole content lead through the early founding stage.
Collaborated with the CEO on investment decks, brand books and pitches for new business.
Served as the ghost writer to the founder, Lauren Santo Domingo, and contributed editorial content on her behalf to major online publications and magazines.
Drove the brand strategy for key projects including the loyalty program, the first-ever brick-and-mortar location and the relaunch of the website that pioneered the content-meets-commerce model.

Wrote and edited SEO-targeted product copy, landing pages and headlines.
Collaborated with the marketing and buying teams to concept and write seasonal campaigns.
Researched trends and the competitive landscape to guide the fashion authority of the brand.
Pitched and led Bloomingdale's first-ever partnership with a plus-size blogger, former Marie Claire contributor, Nicolette Mason.

Google Docs, Sheets & Slides, Keynote, Adobe Creative Suites, Dash Hudson, Jira
SEO marketing, Google Analytics, Tableau, Sailthru, UserTesting, SurveyMonkey, CMS, html
YouTube, Instagram, Facebook, Twitter, Pinterest, WordPress, LinkedIn

Boston College 2011, Chestnut Hill, MA